Toztd

The Challenge

A device launch that photos alone couldn't sell

Toztd needed a complete website built from the ground up to launch a new device, not just a storefront to list products on. The device itself is the pitch: a titanium alloy body, a flat mesh ceramic core, and a 9.7mm ultra-thin chassis, details that are hard to sell with plain product photos and a spec sheet. The site also had to handle age verification for a regulated product, present three flavor variants clearly, and feel closer to a tech product launch than a typical vape store.

• How do you make a customer feel the thinness and build quality of a device without holding it
• How do you present specs (thickness, weight, battery, heating type) so they read as credibility, not a wall of numbers
• How do you launch three flavor variants without the page feeling repetitive
• How do you build in age-gating and compliance without it feeling like an afterthought bolted onto the site

The Solution

Custom Shopify with an interactive 3D viewer

We built the entire site from scratch on Shopify: the age verification gate, the hero with product video, the feature breakdown, the flavor lineup, the spec section, and the checkout flow. To solve the "can't hold it in your hand" problem, we added an interactive 3D viewer so customers can rotate and inspect the device themselves rather than relying on a handful of static angles. Specs are broken into individual callouts (thickness, weight, battery, heating, oil capacity) rather than a table, so each number reads as a feature rather than a data dump, and the three flavors are laid out as a clear product grid with their own imagery and pricing.

The Work

Product Renders

Website

Results

What we delivered